Should You Book a Sole Trader Entertainer or a Company?

Paddington Bear Birthday cake

Paddington Bear Birthday cake

Hiring an entertainer is a difficult task. Not only do you have to decide what kind of entertainment you want to hire, but you have to find locate the perfect entertainer for your needs. On top of that, when you are searching for an entertainer, you have to take a lot into account. Their price, the audiences that they typically cater too, and more. So, let’s jump right in and answer that big question for you. Should you book a sole trader entertainer, or a company?

The Attention That You Get

The attention that you get from an entertainer is important, which is why it is crucial to take into consideration the level of attention that you will get when hiring a particular entertainer. If you don’t get enough attention, you won’t be able to be provided with an act suitable for your party.

Sole Traders – Sole traders work on their own. While they might have a partner or two in their performances, they ultimately control their business. It is them that take the bookings, it is them that decide on prices and the act, they control everything. They have full flexibility when performing their act. This is a very important thing to look out for when hiring an entertainer.

Company – Company based entertainers work entirely different. They work for a company; they have no say in the bookings that they take. While they might have some pull within the company so are able to alter the times that they are available if they were directly approached, there is only so much they can do as an employee. Some entertainment companies train their performers so that they only perform acts that have been approved.

With that in mind, when it comes to getting the right attention from an entertainer, the right path to take would be hiring a sole trader. They are able to give you all of the attention that you need and provide flexibility within their act so that it is adjusted and perfect for your party.


There are many different costs that you have to take track of when planning a party. Food, party backs, and in this case the entertainment. While it is unusual for entertainers to dramatically lower their price, some entertainers will be flexible on how much they charge.

Sole Traders – Sole traders have full control over how much they charge for their services. It’s their service, they work for nobody and therefore the money that they charge is going directly to you.

Company – When hiring a company entertainer, you aren’t paying the entertainer directly but rather paying the company. This allows for no flexibility on the entertainers’ side of things and given that it is a company, they will most likely have standard costs that are set in stone and are therefore unlikely to be lowered.

When planning a party, even knocking a few pounds off the price can make the difference. This flexibility is necessary when hiring an entertainer.

The Audiences That They Perform For

Taking into consideration the audiences that an entertainer performs for is important. If you are hiring an entertainer for a child’s party, then the chances are that an adult entertainer is no use.

Sole Traders – It is not uncommon for sole traders to perform for a variety of audiences, in fact most of them have variations of their act so that they can cater to these different audiences.

Company – When hiring a company entertainer, the huge positive is that if the entertainer you’re interested in doesn’t perform what you’re looking for, you will be able to contact their employer and request someone who suits your needs.

There are positives for both sides of this argument.

Ultimately, for the most effective entertainment possible it is best to look into a sole trader. They will provide you with the level of attention that you need and their acts will always be varied in order to suit the party that they are at.

William the Wizard has been a sole trader for many years and has no intention to franchise his business as he believes in offeirng that personal, customised touch to make your child’s party as fun and as stress free as possible. To find out more, please do not hesitate to get in touch on 07934 856 696 or email for more information.